BMW and PUMA’s New Collection Will Make You Look Like a Racecar Driver at an Art Gallery!
So, BMW Motorsport and PUMA decided to ditch the track for the runway, slapping the vibrant legacy of a 1975 BMW Art Car by Alexander Calder onto a new collection.
That's right, Calder’s iconic color chaos has crawled off the BMW 3.0 CSL and onto your summer wardrobe.
In case you’re wondering, Calder wasn't just some random dude with a paintbrush; he was a pioneer of American modernism and, more importantly, the brain behind mobiles – the stuff that twirls above your baby’s crib. His BMW Art Car didn't quite make it to the finish line at Le Mans, but it sure as hell left a lasting mark on the art and automotive world. Now, it’s your turn to leave a mark… on your neighbor’s retinas.
The Collection: For the Love of Bold Fashion Statements
BMW M MOTORSPORT AC SHIRT
Wear this bad boy and watch as people’s eyes bleed with envy. It’s got Calder's bold color blocks all over it, embroidered initials (you know, just in case you forget the name of the genius), and PUMA's logo to remind you it’s legit. The shirt screams high quality and casual athleticism, perfect for that “I could be a racecar driver or an art critic” look.
BMW M MOTORSPORT AC SHORTS
These shorts share the shirt’s unapologetic flair, featuring the PUMA logo and BMW branding to make sure no one mistakes them for Walmart knock-offs. They even come with an elastic waistband and a handy side pocket for your car keys or, let’s be real, your snack stash.
BMW M MOTORSPORT AC1 TEE & AC2 TEE
These oversized tees are so comfortable you might just want to live in them. The AC1 Tee showcases Calder’s art front and center, while the AC2 Tee opts for a more back-heavy approach. Either way, they’re made from recycled cotton, so you can feel good about saving the planet while looking fabulous.
BMW M MOTORSPORT AC CAP
Top off your look with this five-panel cap, drenched in Calder-inspired color blocking. It comes with an adjustable clasp, so it’ll fit your head no matter how inflated your ego gets after wearing it.
BMW M MOTORSPORT AC SNEAKER SUEDE
And finally, the sneakers. These red suede kicks are a nod to PUMA’s 50 years of sneaker glory, adorned with graphic details and enough branding to remind everyone you're serious about style.
The Damage
BMW M MOTORSPORT AC SHIRT: €100
BMW M MOTORSPORT AC SHORTS: €80
BMW M MOTORSPORT AC TEE #1: €70
BMW M MOTORSPORT AC TEE #2: €70
BMW M MOTORSPORT AC CAP: €50
BMW M MOTORSPORT AC SNEAKER SUEDE: €120
So, if you’re ready to flaunt your love for art, cars, and ridiculously vibrant fashion, head over to lifestyle.bmw.com, PUMA stores, or PUMA.com. Get your wallets out, because looking this good sure as hell ain’t cheap.
Frank Lee DILLIGAF!
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